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Wolverine Introduces Flame Resistant Apparel Line

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Workwear purveyor Wolverine announced last week the launch of FireZerO by Wolverine, an expanded range of flame resistant apparel. The line offers certified protection from heat and arc flash hazards, and meets industry safety standards.

All garments are designed not to ignite or continue to burn, minimizing the wearer’s burn injury if accidentally exposed to flames. Most styles are also UL certified under the NFPA 2112-2012 standard on flame resistant garments. And in an effort to reduce levels of toxic chemicals in flame resistant products, Wolverine has aimed to use less formaldehyde in the FireZerO line compared to similar flame resistant fabrics.

Lisa Stoepker, Wolverine Apparel product director said, “FireZerO by Wolverine introduces an expanded range of resistant apparel with the protection, durability, comfort and workmanship that consumers have come to expect from Wolverine.” She added, “With a full assortment including everything from jackets and twill shirts to jeans and cargo pants, FireZerO by Wolverine offers consumers a comprehensive flame resistant solution and makes Wolverine a key player in the flame resistant apparel market.”

The collection includes new styles like knit shirts, twill button down shirts, sweatshirts, jackets and pants, all with thermally protected metal. Essential flame resistant pieces include a plaid twill shirt, a hooded work jacket made from 11 oz. duck canvas, and a 13 oz. hammer loop denim pant.

The FireZerO collection will be available at retailers in early 2015, with prices between $70 and $230. The company plans to expand the line for future seasons.

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