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WWDMAGIC Offers New Sights, Sounds and Buying Opportunities

For the upcoming February show, WWDMAGIC will have a new look, a new feel and new areas to explore.

The show, which takes place Feb. 21-23 in Las Vegas, Nevada, will feature two debut areas on the show floor: Accessories the Show and the WWD Content Studio.

Accessories the Show, according to UBM Fashion Group, which organizes the trade show, will offer attendees a cohesive, convenient accessories shopping experience. The area will span a 50,000-square-foot space and be broken down by venerable, classic and trend-driven brands.

“The fashion industry has been longing for a more unified accessories community,” said Shawn Hazan, director of planning and development at UBM Fashion Group. “This solution will offer a more time efficient and clearly defined shopping experience for the retailer.”

WWDMAGIC will also debut a WWD Content Studio in the Grand Lobby on the show floor. The studio will feature live content from the floor and panels covering of-the-moment topics in the industry. Brands set to participate in the studio include B.B. Dakota, Bora Designs and Rebel Designs, among others.

“The content studio debuted at Coterie this past fall and we saw great success with it! We decided to bring it to the Las Vegas showcase to expand opportunities for our brands,” said Kelly Helfman, show director for WWDMAGIC, PROJECT Women’s and FAME.

In addition to the new offerings, the show will feature an updated aesthetic, with modern, colorful and eclectic designs and initiatives aimed at giving attendees an “all-encompassing” experience. The overall look of the show will be more streamlined, consistent and clean, and new initiatives include more modern trend presentations, a blogger social house and a DJ lounge.