Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Zappos Heads to the Theater to Upgrade the Consumer Experience

Fashion brands, including Zappos, have been stepping further outside of their wheelhouses and turning to non-retail ways to heighten the consumer experience. The footwear e-tailer announced that it’s collaborating with Caesars Entertainment, a global casino and entertainment company, to rename The Axis, a 7,000-seat live entertainment venue in Las Vegas, as the Zappos Theater at Planet Hollywood Resort &…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!