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Boohoo Busted For Advertising Real Fur as Faux—Again

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Boohoo is on the hook for selling real fur and passing it off as fake. The U.K.’s Advertising Standards Authority, an independent commission dedicated to truth in advertising, has ruled that the fashion e-tailer advertised a product as containing faux fur when, in fact, it was made of genuine animal fur. The product in question,…

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