For Esprit, the tag was an opportunity to create more transparency and better inform its customers. Martin Krist, global business manager shoes, Esprit, said, “It is a great accomplishment for Esprit to be able to transfer the philosophy of appealing vegan fashion to a commercial lifestyle product and we thank PETA for their support.”
The new collection of men’s and women’s vegan sneakers are made of faux leather and canvas. The styles are currently available on Esprit’s online store and at select Esprit retail locations in more than 40 countries.
Associate director of PETA U.K. Mimi Bekhechi, said, “Esprit’s collection of PETA-approved vegan trainers, made from eco-friendly faux leather and canvas, is a testament to how easy it is to get a stylish look that doesn’t harm any animals.” She added, “Esprit is setting a wonderful and ethical example of sustainability for retailers around the world to follow.”
It isn’t the first time Esprit and PETA worked together. In 2013 Esprit received the PETA Vegan Fashion Award for best women’s shoes. The company is considering extending its vegan program for the future.