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UL, Applied DNA to Advance Product Authentication and Traceability

Applied DNA Sciences Inc. has formed a strategic partnership with UL to establish a new level of product authentication and supply chain traceability.

The partnership will enable UL to offer a series of Verification Marks for point-of-origin and product content utilizing Applied DNA’s SigNature molecular tags. SigNature DNA describes the core technology ingredient that is the core of a group of uncopiable, security and authentication solutions, targeting a wide range of industries, including textiles.

The DNA tag marks products in order to create a unique “fingerprint” that can be traced throughout a product’s journey in the supply chain. This technology combined with UL’s expertise in testing, audit and inspection services will equip manufacturers, governments, trade organizations, brands and consumers with a tool to validate the source and content of products.

“UL strives to help manufacturers, brands and retailers develop and bring safer products to market, and empower consumer trust,” Denis Koh, vice president and general manager for UL’s Consumer & Retail Services division, said. “The Verification Mark programs will help enable brands, retailers and manufacturers to trace and authenticate goods as they move along the supply chain and provide greater confidence that products enter the market as intended and from trusted sources.”

UL’s Verification Mark provides third-party verification, demonstrating to consumers that the supplier is to ensure product integrity by having them evaluated against UL’s high standards for quality and integrity. The Verification Mark program from UL also helps cut through product promotional by making independent, objective and scientifically based assessments of product content and point-of-origin claims substantiated by the DNA tagging technology from Applied DNA Sciences.

“The UL Mark Verification program is an ideal platform for our SigNature molecular tags to assure brands and consumers alike the provenance of origin and to substantiate key marketing claims.” Dr. James Hayward, president and CEO of Applied DNA, said. “The global footprint and existing relationships of the UL organization afford Applied DNA a unique opportunity to engage key customers and quickly scale in-field testing services to support supply chain quality and traceability requirements.”

Applied DNA is a provider of molecular technologies that enable supply chain security, anti-counterfeiting and anti-theft technology, product genotyping and DNA mass production for diagnostics, personalized medicine and therapeutics.

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