The U.S.-made lifestyle apparel brand launched a new initiative called the ‘Sourced In’ movement, aimed at pushing brands to expose every level of their product supply chains on their clothing labels. In a “We the People” petition penned by the company on the White House website, Zady’s co-founders Soraya Darabi and Maxine Bédat are requesting the Obama Administration to implement ‘Sourced In’ tags in apparel sold in the U.S.
The ‘Sourced In’ labels would reveal the origin of each step in the development of a product, from ranch and farm to wash houses and cut and sew facilities, Darabi explained. The goal of the tags is to make brands responsible for the environmental, ethical and economic factors for every step of production.
“When we launched our own product, we saw that the ‘Made In’ label wasn’t really enough. To make a sweater, or anything else, there are many steps in the supply chain and a ‘Made In’ tag doesn’t address all of that,” Darabi said.
Zady bowed its ‘Sourced In’ tags in its new .01 The Sweater, which is designed in New York, uses wool from a farm in Oregon that was then washed and carded in South Carolina, dyed and spun in Pennsylvania and knit in California. The $160 sweater, part of Zady’s Essentials line, is available in three colors and sold exclusively on Zady.com.
Bédat said, “When brands only offer transparency of the final stages in an assembly factory, they are not disclosing the full supply chain, which is a much more extensive, and normally very environmentally disastrous process.” She added, “Today, with the new ‘Sourced In’ movement, Zady is providing details and visual proof for how we created our first product, from the farm to factory. We are proud to say that our knit was sourced and made 100 percent in the U.S, which has remained a leader in regulating production, helping to minimize the negative impact of the textile industry.”
From air pollution to labor issues, Darabi said consumers are learning more about the major problems in the supply chain, and one way for them to address those issues is in how they spend their money. “We live in an information age. We can share information faster than ever before, and as a result, consumers have more information about the products they own and they are more empowered. This movement is help people feel more connect to the things they purchase and to feel great about those purchases,” she said.