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Athleisure’s Market Share Grows as Trend Becomes Staple

The athleisure category has grown to represent 24 percent of total apparel industry sales and has gone from trend to key category according to a “Future of Apparel” study from The NPD Group. Items like yoga pants, sweatpants and hoodies are now fashion staples in the U.S. for lots of activities other than going to the…

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