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Research Shows Millennials, Gen Z Eager to Spend on a New Commercial Holiday

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Millennials are infamously up to their eyeballs in debt and Gen Z is just starting to earn a paycheck, but new research shows both groups are very interested in treating themselves with a new commercial holiday early in the calendar year. A.T. Kearney surveyed 1,000 people ages 18 and older to gauge their feelings on…

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