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Research Shows Millennials, Gen Z Eager to Spend on a New Commercial Holiday

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Millennials are infamously up to their eyeballs in debt and Gen Z is just starting to earn a paycheck, but new research shows both groups are very interested in treating themselves with a new commercial holiday early in the calendar year. A.T. Kearney surveyed 1,000 people ages 18 and older to gauge their feelings on…

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