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BOPIS Adoption Rates Show Gen Z Loves a Sure Thing

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Young shoppers love mixing channels, using e-commerce to find what they want and then retrieve their orders in brick-and-mortar stores. In fact, of the 58 percent of the 1,069 18-to-25-year-olds polled by retail locker vendor Package Concierge who have made a purchase through the buy online, pick up in store (BOPIS) model, two-thirds have done…

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