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Here’s How Brands Can Woo China’s 149 Million Gen Z Consumers

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Forty percent of Chinese consumers will fall into the Generation Z cohort by the year 2020, posing an opportunity for brands to tap into a young and trend-conscious class eager to consume. China’s internet giant Tencent and Kantar, a consulting company, jointly produced a whitepaper report detailing their findings on China’s Gen Z. This new…

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