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Here’s How Brands Can Woo China’s 149 Million Gen Z Consumers

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Forty percent of Chinese consumers will fall into the Generation Z cohort by the year 2020, posing an opportunity for brands to tap into a young and trend-conscious class eager to consume. China’s internet giant Tencent and Kantar, a consulting company, jointly produced a whitepaper report detailing their findings on China’s Gen Z. This new…

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