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Here’s How Brands Can Woo China’s 149 Million Gen Z Consumers

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

Forty percent of Chinese consumers will fall into the Generation Z cohort by the year 2020, posing an opportunity for brands to tap into a young and trend-conscious class eager to consume. China’s internet giant Tencent and Kantar, a consulting company, jointly produced a whitepaper report detailing their findings on China’s Gen Z. This new…

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