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Brick-and-Mortar and Online Shopping Patterns More Connected Than Brands Might Think

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Though e-commerce often dominates conversations about retail trends, brick-and-mortar stores have a definite influence on consumers’ online shopping patterns. As it turns out, consumers who shop in store are strongly compelled to make purchases online from the same brands and retailers they’ve visited in person. A newly-released study from the International Council of Shopping Centers…

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