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Brick-and-Mortar and Online Shopping Patterns More Connected Than Brands Might Think

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Though e-commerce often dominates conversations about retail trends, brick-and-mortar stores have a definite influence on consumers’ online shopping patterns. As it turns out, consumers who shop in store are strongly compelled to make purchases online from the same brands and retailers they’ve visited in person. A newly-released study from the International Council of Shopping Centers…

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