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Brick-and-Mortar and Online Shopping Patterns More Connected Than Brands Might Think

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Though e-commerce often dominates conversations about retail trends, brick-and-mortar stores have a definite influence on consumers’ online shopping patterns. As it turns out, consumers who shop in store are strongly compelled to make purchases online from the same brands and retailers they’ve visited in person. A newly-released study from the International Council of Shopping Centers…

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