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This is the Kind of Shopper Every Retailer Wants

Is the ideal shopper the one who transacts online or the one who still likes the physicality of the brick-and-mortar experience? Turns out, it’s the shopper who enjoys—and needs—them both. A new OrderDynamics survey identified the “Holy Grail” Click and Collect Superconsumer as a woman aged 25-49 years of age earning between $50,000 and $100,000,…

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