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This is the Kind of Shopper Every Retailer Wants

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Is the ideal shopper the one who transacts online or the one who still likes the physicality of the brick-and-mortar experience? Turns out, it’s the shopper who enjoys—and needs—them both. A new OrderDynamics survey identified the “Holy Grail” Click and Collect Superconsumer as a woman aged 25-49 years of age earning between $50,000 and $100,000,…

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