Values and Voice Among Key Consumer Trends for 2019

The experts at eMarketer, Euromonitor and SAP see voice technologies and values-driven conscious consumerism influencing commerce. — CREDIT: Shutterstock

Consumers have a voice—and they’re not afraid to use it. Data shared by eMarketer, Euromonitor and SAP reveal that in the year ahead, conscious consumerism will continue to influence retail as voice technologies further penetrate the purchasing ecosystem. According to eMarketer’s Trends 2019 report, 48 percent of consumers who identify as “eco-conscious” read up on…

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