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Values and Voice Among Key Consumer Trends for 2019

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Consumers have a voice—and they’re not afraid to use it. Data shared by eMarketer, Euromonitor and SAP reveal that in the year ahead, conscious consumerism will continue to influence retail as voice technologies further penetrate the purchasing ecosystem. According to eMarketer’s Trends 2019 report, 48 percent of consumers who identify as “eco-conscious” read up on…

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