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Consumers’ COVID-19 Coping Mechanisms? Comfort Food and Comfort Clothing

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

American consumers are feeling the heat of the coronavirus pandemic as it continues to wreak havoc on the global economy and a new survey has found they are feeding their fears and anxieties with a dose of familiar comforts. In a survey of 500 consumers in the U.S., Cotton Incorporated found consumers are using their…

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