“Crazy Rich” Southeast Asia Is the Next Big Market for Luxury Brands

ASEAN is getting richer and luxury brands would be best served to pay close attention. In Beyond the “Crazy Rich”: The Mass Affluent of Southeast Asia, a study conducted by Boston Consulting Group (BCG), researchers found that around 136 million affluent consumers will live in the Association of Southeast Asian Nations (ASEAN) region—which includes Brunei,…