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“Crazy Rich” Southeast Asia Is the Next Big Market for Luxury Brands

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ASEAN is getting richer and luxury brands would be best served to pay close attention. In Beyond the “Crazy Rich”: The Mass Affluent of Southeast Asia, a study conducted by Boston Consulting Group (BCG), researchers found that around 136 million affluent consumers will live in the Association of Southeast Asian Nations (ASEAN) region—which includes Brunei,…

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