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Report: Word-of-Mouth Recommendations Inspire Brand Awareness, Trust

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

With ever-multiplying e-commerce platforms and social media features geared toward brand discovery, it might come as a surprise that the most compelling generator of brand awareness is still word-of-mouth. According to new research released in Yes Marketing’s Customer Lifecycle Report last week, 45 percent of survey respondents said their most recent purchase from a new…

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