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Report: Word-of-Mouth Recommendations Inspire Brand Awareness, Trust

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

With ever-multiplying e-commerce platforms and social media features geared toward brand discovery, it might come as a surprise that the most compelling generator of brand awareness is still word-of-mouth. According to new research released in Yes Marketing’s Customer Lifecycle Report last week, 45 percent of survey respondents said their most recent purchase from a new…

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