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Report: Word-of-Mouth Recommendations Inspire Brand Awareness, Trust

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

With ever-multiplying e-commerce platforms and social media features geared toward brand discovery, it might come as a surprise that the most compelling generator of brand awareness is still word-of-mouth. According to new research released in Yes Marketing’s Customer Lifecycle Report last week, 45 percent of survey respondents said their most recent purchase from a new…

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