Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Report: Word-of-Mouth Recommendations Inspire Brand Awareness, Trust

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With ever-multiplying e-commerce platforms and social media features geared toward brand discovery, it might come as a surprise that the most compelling generator of brand awareness is still word-of-mouth. According to new research released in Yes Marketing’s Customer Lifecycle Report last week, 45 percent of survey respondents said their most recent purchase from a new…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!