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Too Many Companies Still Have No Idea Who Their Customers Are—And It’s Costing Them Big

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

If left to their own devices, innovation and efficiency in the supply chain won’t do enough to make customers spend their disposable dollars. The industry has evolved from push to pull when it comes to product, and while some companies have come to terms with the concept of customer centricity and building their business around…

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