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Chinese Millennials and Gen Z ‘Like to Show Off’ by Buying These Luxury Brands

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Dealmoon, a luxury retail site favored by Chinese millennial shoppers, has released a list of the site’s most coveted fashion items. The online retailer hosted the Dealmoon Fashion Awards in August, which tallied 121,815 consumer votes across 21 categories to determine 2019’s hottest products. The site, which garners 17.6 million clicks per month, features classic and…

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