Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Deloitte: Millennials Have Brand Marketers in a Bind

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

As consumers, millennials have acquired an outsize reputation for high purchasing power, driving brands to design and market products with them in mind. But according to new research from Deloitte, this mythic stature may not be wholly based in fact. As it turns out, millennials are mere mortals whose spending patterns generally mirror those of…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!