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Brands That Don’t Stand For Something Will Take a Hit to the Bottom Line, Study Finds

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Timidity won’t bode well for brands in the modern consumer landscape. Today, consumers want brands that believe in something, and those that don’t, risk sacrificing everything—and least where customer loyalty is concerned. “Now more than ever there’s a really strong commercial imperative to share what your brand means,” Andrew Wilson, executive director of purpose for…

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