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Why Brands Need to Address Their Customers as “Bold,” Not “Old”

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

People five or more decades into life don’t feel old—so don’t call them that. This reaction against the tired, well-trodden stereotypes of aging was one of Euromonitor’s global consumer trends for 2019, shared in a webinar Thursday. Millennials get all the credit for being the “values” generation but it turns out that across the board,…

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