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Why Brands Need to Address Their Customers as “Bold,” Not “Old”

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

People five or more decades into life don’t feel old—so don’t call them that. This reaction against the tired, well-trodden stereotypes of aging was one of Euromonitor’s global consumer trends for 2019, shared in a webinar Thursday. Millennials get all the credit for being the “values” generation but it turns out that across the board,…

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