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Why Brands Need to Address Their Customers as “Bold,” Not “Old”

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

People five or more decades into life don’t feel old—so don’t call them that. This reaction against the tired, well-trodden stereotypes of aging was one of Euromonitor’s global consumer trends for 2019, shared in a webinar Thursday. Millennials get all the credit for being the “values” generation but it turns out that across the board,…

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