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Hollister Has New Plans in Place to Appeal to Today’s Teens

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

Abercrombie & Fitch’s younger sibling Hollister Co. has evolved from a surf-inspired brand to one that’s broader in focus, encompassing the California teen lifestyle where denim is also a huge component of the merchandise offerings. That evolution is squarely thanks to former brand president Fran Horowitz, who has since been elevated to chief executive officer of…

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