Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Hollister Has New Plans in Place to Appeal to Today’s Teens

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Abercrombie & Fitch’s younger sibling Hollister Co. has evolved from a surf-inspired brand to one that’s broader in focus, encompassing the California teen lifestyle where denim is also a huge component of the merchandise offerings. That evolution is squarely thanks to former brand president Fran Horowitz, who has since been elevated to chief executive officer of…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!