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70% of Gen Z Has Been Swayed to Purchase by a Nano-Influencer

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Evidence is mounting that Gen Z prefers authenticity online above almost all else, and e-commerce marketers would do well to take notice. Gen Z is nearly twice as likely to purchase a product on the recommendation of an influencer, according to a new study, Kantar’s U.S. Youth Spotlight: Gen Z and Social Media. Of those…

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