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70% of Gen Z Has Been Swayed to Purchase by a Nano-Influencer

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Evidence is mounting that Gen Z prefers authenticity online above almost all else, and e-commerce marketers would do well to take notice. Gen Z is nearly twice as likely to purchase a product on the recommendation of an influencer, according to a new study, Kantar’s U.S. Youth Spotlight: Gen Z and Social Media. Of those…

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