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What Brands Need to Know About Reaching Gen Z

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

If you’re tired of hearing about millennials, you’re not alone—but now Gen Z coming up behind them is commanding the lion’s share of attention from brands and marketers searching for answers on these teens and college kids. It’s a common misconception that Gen Z, who are now younger in their mid-teens and up to the…

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