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Gucci Gives Consumers All the Feels, New Research Finds

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Gucci’s at the head of the class yet again. The red-hot Italian luxury label that’s riding a tsunami of millennial-driven popularity nabbed a leading 44 percent emotional connection score in a ranking that’s designed to indicate how strongly U.S. consumers feel about the retailers they shop. The Leveraging Emotional Connection for Retailers report by Motista…

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