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Young DTC Shoppers Are Fundamentally Different From Their Elders—Here’s How

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

If your 27-year-old colleague can’t stop raving about how cute those AYR dark-wash skinny jeans look with her suede M.Gemi flats as she tosses a 16-oz. bottle of Dirty Lemon’s ginseng drink into her Dagne Dover Dakota backpack—which she’s quick to point out is “dune” and not “dusty rose”—it’s because she’s part of the new…

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