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Young DTC Shoppers Are Fundamentally Different From Their Elders—Here’s How

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

If your 27-year-old colleague can’t stop raving about how cute those AYR dark-wash skinny jeans look with her suede M.Gemi flats as she tosses a 16-oz. bottle of Dirty Lemon’s ginseng drink into her Dagne Dover Dakota backpack—which she’s quick to point out is “dune” and not “dusty rose”—it’s because she’s part of the new…

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