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Report: Retail Apps Key to Online Conversions

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

This holiday season, mobile could dominate with the help of in-app transactions. But a new study found only those retailers that actively promote them will see a surge. Though consumers are using retail apps more each year, data shows retailers that promote shopping apps have even higher adoption and conversion rates, on average. “Retailers around…

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