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The Influence of Influencers Wanes at Retail

Influencer-led marketing strategies have monopolized retail for years, with the highly aesthetic content dominating Instagram feeds worldwide. Inspired by grassroots marketing, influencer-led strategies eschew shouting taglines from the rooftops in favor of reaching consumers through channels they trust. The strategy’s initial strength was in its ability to produce authentically unpolished, organic-seeming imagery and testimonials from…

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