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The Influence of Influencers Wanes at Retail

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Influencer-led marketing strategies have monopolized retail for years, with the highly aesthetic content dominating Instagram feeds worldwide. Inspired by grassroots marketing, influencer-led strategies eschew shouting taglines from the rooftops in favor of reaching consumers through channels they trust. The strategy’s initial strength was in its ability to produce authentically unpolished, organic-seeming imagery and testimonials from…

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