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Consumers Are in a ‘Circular’ State of Mind—And Fashion Needs to Step Up Now

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Consumers are in an increasingly “circular” state of mind, and this shift in thinking and spending could pose a “real threat” to apparel brands hesitant to act on how shoppers want to access fashion. Sustainability awareness reached a “boiling point” last year, Isabel Fernandez, global head, wholesale banking and management board member for ING, wrote…

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