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Luxury Learns Not All Influencers Are Created Equal—And What That Means for Turnover

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Not all celebrity influencers are created equal—and that’s a lesson some luxury brands have learned the hard way. While the bottom-line payoff that comes with celebrity partnerships seems promising, choosing the right high-profile personality comes with its share of risk. With an average 4 percent lift in turnover once an endorsement deal is inked, the…

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