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Luxury Learns Not All Influencers Are Created Equal—And What That Means for Turnover

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Not all celebrity influencers are created equal—and that’s a lesson some luxury brands have learned the hard way. While the bottom-line payoff that comes with celebrity partnerships seems promising, choosing the right high-profile personality comes with its share of risk. With an average 4 percent lift in turnover once an endorsement deal is inked, the…

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