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How Men’s Underwear Has Adapted to a New Male Reality

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Men’s underwear brand Saxx began as an idea that its founder, Trent Kitsch, developed on a fishing trip. During the trip, Kitsch spent a great deal of time walking around in tight-fitting, chafing waders. As he continued on his trip, wincing with each new spot of skin his poorly made underwear left irritated, Kitsch had…

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