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How Men’s Underwear Has Adapted to a New Male Reality

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Men’s underwear brand Saxx began as an idea that its founder, Trent Kitsch, developed on a fishing trip. During the trip, Kitsch spent a great deal of time walking around in tight-fitting, chafing waders. As he continued on his trip, wincing with each new spot of skin his poorly made underwear left irritated, Kitsch had…

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