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How Men’s Underwear Has Adapted to a New Male Reality

Inditex, PVH, Deckers, Greats, Michael Kors & more on stage tomorrow. Don't miss Sourcing Summit NY.

Men’s underwear brand Saxx began as an idea that its founder, Trent Kitsch, developed on a fishing trip. During the trip, Kitsch spent a great deal of time walking around in tight-fitting, chafing waders. As he continued on his trip, wincing with each new spot of skin his poorly made underwear left irritated, Kitsch had…

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