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What America’s Most-Searched Fashion Brand Says About the State of the Nation

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

America’s favorite fashion brand bears few of the attributes that experts say today’s consumers favor. It isn’t known for an inclusive ethos or progressive stance on material choices that protect people and planet; rather, the brand that dominated stateside online searches, according to one British site, is more closely linked with misogyny, allegations of sexual…

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