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Nearly 75% of Gen Z Women Discover New Brands on Amazon

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All signs point to Amazon’s tightening grip on young, impressionable shoppers. On the heels of Piper Jaffray’s latest survey showing an increase in the percentage of teens who say Amazon is their favorite shopping website, a new report from CPC Strategy, now part of Elite SEM, indicates that the e-commerce leader is where 72 percent…

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