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Retail Needs Omnishopper Data—Here’s How NPD and Nielsen Will Deliver

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Measuring what shoppers do in one channel isn’t enough these days, but consumer data tracking powerhouses NPD and Nielsen think they have a solution to providing a holistic view of buying behaviors. Together, the companies are building what they call the omnishopper consumer panel that layers Nielsen’s strengths in tracking movement within consumer packaged goods…

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