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Where Teens Shop and What They Buy: Piper Sandler Finds Out

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Gen Z’s influence on the retail industry is undeniable. Young shoppers are changing fashion’s course by voting with their wallets—even if they’re using their parents’ credit cards. In a survey conducted between Aug. 19 and Sept. 22, investment bank and securities firm Piper Sandler polled 9,800 of the nation’s youth for its 40th semi-annual survey…

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