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Where Teens Shop and What They Buy: Piper Sandler Finds Out

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Gen Z’s influence on the retail industry is undeniable. Young shoppers are changing fashion’s course by voting with their wallets—even if they’re using their parents’ credit cards. In a survey conducted between Aug. 19 and Sept. 22, investment bank and securities firm Piper Sandler polled 9,800 of the nation’s youth for its 40th semi-annual survey…

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