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Where Teens Shop and What They Buy: Piper Sandler Finds Out

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Gen Z’s influence on the retail industry is undeniable. Young shoppers are changing fashion’s course by voting with their wallets—even if they’re using their parents’ credit cards. In a survey conducted between Aug. 19 and Sept. 22, investment bank and securities firm Piper Sandler polled 9,800 of the nation’s youth for its 40th semi-annual survey…

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