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Where Teens Shop and What They Buy: Piper Sandler Finds Out

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Gen Z’s influence on the retail industry is undeniable. Young shoppers are changing fashion’s course by voting with their wallets—even if they’re using their parents’ credit cards. In a survey conducted between Aug. 19 and Sept. 22, investment bank and securities firm Piper Sandler polled 9,800 of the nation’s youth for its 40th semi-annual survey…

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