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31 Million US Plus-Size Shoppers Underspending Straight-Size Peers

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Plus sizes, extending sizing, sizing inclusivity—however it may be defined, the trend toward offering a more expansive collection of sizes for a more diverse consumer group has been a focus for many brands over the past few years. However, the concept is still relatively new in the fashion industry and brands still have much to…

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