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Half of Americans More Likely to Weigh Brand Politics Than A Year Ago

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Weighing in on political issues has always been a fraught prospect, but a new report from Savings.com suggests it is becoming even more so. In a recent survey of 1,008 U.S. consumers conducted by the coupon aggregator, 50 percent of respondents said a company’s stance on political and social issues is more likely to influence…

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