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Half of Americans More Likely to Weigh Brand Politics Than A Year Ago

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Weighing in on political issues has always been a fraught prospect, but a new report from Savings.com suggests it is becoming even more so. In a recent survey of 1,008 U.S. consumers conducted by the coupon aggregator, 50 percent of respondents said a company’s stance on political and social issues is more likely to influence…

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