Consumers Breaking Up With Discounts, Choose Quality Instead

Consumers are choosing quality over discounts, First Insight found. — CREDIT: Shutterstock

The age of discounting may finally be winding down. Conventional wisdom and consumer research have long dictated that blasting out coupons is the best way to trigger a shopper to buy. But new research from product pricing solutions firm First Insight reveals that some purchasers might be kicking their addiction to promos, and focusing on…

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