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Report: Consumers Have Deep Emotional Ties with the Brands They Buy—and Amazon is at the Top

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Amazon isn’t just dominating consumers’ wallet share—it’s pulling at their heartstrings, too. A 2019 Brand Intimacy Study released Wednesday by the MBLM research group ranked consumers’ emotional attachment to brands by category. While retail fell to the No. 4 spot from No. 3 last year (beat out by technology and telecommunications), the category still ranked…

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