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Report: Consumers Have Deep Emotional Ties with the Brands They Buy—and Amazon is at the Top

Inditex, PVH, Deckers, Greats, Michael Kors & more on stage tomorrow. Don't miss Sourcing Summit NY.

Amazon isn’t just dominating consumers’ wallet share—it’s pulling at their heartstrings, too. A 2019 Brand Intimacy Study released Wednesday by the MBLM research group ranked consumers’ emotional attachment to brands by category. While retail fell to the No. 4 spot from No. 3 last year (beat out by technology and telecommunications), the category still ranked…

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