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Deloitte: Everything You Know About Consumers is Wrong

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

If you’re marketing to the “new consumer,” you’re probably on the wrong track. Speaking at the Shoptalk retail tech conference in Las Vegas last week, Lokesh Ohri, a partner in Deloitte’s retail and consumer practice, debunked a few commonly held beliefs about today’s consumer. The modern shopper is often characterized as displaying no loyalty, having…

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