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Sourcing Summit: Creating Experiences Key to Connecting With Consumers

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

For consumers, the Covid-19 pandemic underscored some existing priorities and introduced others. Though it completely disrupted business as usual for brands, the new normal offers opportunities for connecting with customers and making a more meaningful impact through products. During the R/Evolution Sourcing Journal Summit on Thursday, Roberto Ramos, founder of consultancy and creative agency Ideatelier,…

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