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Retailers Will Have to Make Returns Easier and Greener to Make Consumers Buy

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

When it comes to shopping online, a multitude of factors ultimately determine whether a conversion is eventually made—but, according to a new survey, a consumer-friendly returns policy may play a larger role than most companies think. As many as 52 percent of consumers have abandoned purchases online because they deem the returns policy unfavorable or…

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