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Why It Matters That Teens Love ‘Brands’ More Than ‘Fashion’

Piper Jaffray’s most recent Taking Stock With Teens survey came out last fall, but the wealth of data it contains warrants a closer look at the trends and insights influencing Gen Z spending. Teens are back to a time when being associated with certain brands trumps “being in fashion”—whatever that may mean. In fact, Piper…

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