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Why It Matters That Teens Love ‘Brands’ More Than ‘Fashion’

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Piper Jaffray’s most recent Taking Stock With Teens survey came out last fall, but the wealth of data it contains warrants a closer look at the trends and insights influencing Gen Z spending. Teens are back to a time when being associated with certain brands trumps “being in fashion”—whatever that may mean. In fact, Piper…

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