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Where Are Teens Now? On the Next Big Social Platform.

Facebook’s recent decision to focus on peer-to-peer privacy messaging and pivot away from the one-to-many broadcasting model can be traced back to a nagging, unshakeable reality: the company that almost single-handedly invented the concept of social media is losing with the demographic that marketers crave most—teens. The fear that it’s irrelevant to the teens and…

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