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For Plus-Size To-Be-Weds, Bridal Gown Shopping Still Disappoints

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

For plus-size brides-to-be, the experience of shopping for a wedding dress can be fraught with emotions other than the requisite joy and excitement. Many to-be-weds experience raw nerves before the big day. But when it comes to shopping for a wedding gown, plus-size shoppers feel a disproportionate amount of stress. According to survey findings released…

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