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Consumers Had This To Say About the Brands That Fit Them Best

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Data-driven personalization platform True Fit has released new research showing which brands consumers preferred in 2019 with regard to fit. The company, which has created a Fashion Genome that catalogs illuminating consumer data on fit, style preferences and size, surveyed over 20 million registered True Fit shoppers worldwide about their favorite fitting apparel and footwear…

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