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Consumers Had This To Say About the Brands That Fit Them Best

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Data-driven personalization platform True Fit has released new research showing which brands consumers preferred in 2019 with regard to fit. The company, which has created a Fashion Genome that catalogs illuminating consumer data on fit, style preferences and size, surveyed over 20 million registered True Fit shoppers worldwide about their favorite fitting apparel and footwear…

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