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The Overlooked Consumer Representing One-Third of Outdoor Sales

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

As the outdoor market evolves into an industry built to serve consumers with a myriad of backgrounds, one consumer group stands out as both unknown and potentially lucrative: the Urban Adventurer. The Urban Adventurer is one of the newest types of outdoor consumers, defined by the Doneger Group for their willingness to participate in the…

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