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User Generated Content Deemed Largest Sales Driver for Brands and Retailers

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

User generated content has emerged as the key to consumers’ hearts when it comes to shopping online, surpassing even social media’s influence. New research released by digital content strategy group BazaarVoice offers insight into the elements of a shopper’s online journey that are most compelling when it comes to driving sales. For digitally native brands…

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