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85 Percent of Millennials Purchase After Viewing a Video

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

If a picture is worth a thousand words, what then is the value of a video? For marketers, video content and commerce are the new frontier for reaching consumers and, even more so, millennials and younger. Content consumption habits are changing rapidly, per Zenith data. For example, 2019 will be the first time people will…

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