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85 Percent of Millennials Purchase After Viewing a Video

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

If a picture is worth a thousand words, what then is the value of a video? For marketers, video content and commerce are the new frontier for reaching consumers and, even more so, millennials and younger. Content consumption habits are changing rapidly, per Zenith data. For example, 2019 will be the first time people will…

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